Askari Bank Launches Pakistan’s First In-App Banking Calls to Eliminate Phone Scams

In a landmark move set to redefine customer trust and digital banking security in Pakistan,Askari Bankhas launchedPakistan’s first In-App Banking Call featurethrough the Askari Mobile App. This pioneering service enables customers to receivesecure, authenticated calls directly from within the bank’s mobile application, effectively eliminating the threat of fraudulent phone scams. Under its innovation initiative “Breaking the Box,” Askari Bank becomes the first in the region to introduce this breakthrough, reinforcing its commitment to transparency, customer protection, and technological leadership. “This isn’t just about protecting data; it’s about protecting trust,”stated a spokesperson from Askari Bank.“When Askari Bank calls, customers can be confident that it’s truly us. Criminals can’t imitate this secure channel.” The in-app calling system is designed so that only bank-initiated calls appear within the app, bypassing traditional phone networks that fraudsters exploit. This direct, app-based communication ensures that sensitive customer interactions aresecurely contained within the bank’s digitalecosystem. Customers are encouraged toupdate their Askari Mobile Appto access this new feature and experience banking with greater peace of mind. Additionally, customers can continue to lodge banking complaints via theState Bank of Pakistan’s “SUNWAI” App/Portalatsunwai.sbp.org.pk. Askari Bank’s latest innovation reflects its broader mission of delivering customer-centric solutions and strengtheningdigital banking infrastructure in Pakistan. By leveraging cutting-edge technology, the bank is setting new national benchmarks in financial trust and customer experience—making this solution a potentialnational assetin the journey toward asafer digitalfuture.